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Pinnacle Project Partners
121 Lower Baggot Street,
Dublin 2, Ireland

Telephone: +353 1 659 9417
Facsimile: +353 1 659 9401
Email: pinnacle@pinnacle.ie
  • CASE STUDIES
  • Visa Debit Card
  • Rent Review Programme
  • ATM-Debit Card Programme 
  • Credit Card Launch
  • Merchant Services Integration 
  • Funds Management 
  • Contact Centre Programme 
  • Insurance Product Launch 
  • Outsourcing Programme 
  • IT Systems Implementation
  • MiFID Compliance Programme
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PROFILES

PTSB – Visa Debit Card Launch


Background
Permanent TSB identified an opportunity to change its debit card scheme to enhance the customer proposition, offering improved debit features, as well as increase revenues. The project objectives included upgrading the back-book of ATM-only cardholders to provide POS functionality, reducing the costs associated with processing debit card transactions, and achieving SEPA Cards Framework compliance.

Pinnacle Role
Pinnacle provided 3 key members of the project management team - the Project Manager (Inez Cooper) and the Delivery Manager and Business Readiness Manager were from Pinnacle.

The Work
The project required tight management of 8 different suppliers to ensure all interdependencies were understood and all were working to an integrated plan in addition to a robust governance structure that covered 15 internal functions and teams. The work included:

  • Management of an RFP process to select the Scheme, successful leading to the decision to proceed with Visa Debit
  • Management of a rigorous Business Case and Implementation Planning phase leading to the Executive decision to proceed with Implementation
  • Management of an RFP process to select a Debit processing partner (Tsys) while proceeding with the design of the product proposition and internal system changes
  • Management of 8 different suppliers and partners covering Debit Card processing, card design, card production, two technology partners and mail production
  • Certifying a new chip with Visa
  • Management of the Business Readiness plans to ensure all Operational areas were ready for launch (Branches, contact centre, Operations, Fraud, Finance, etc)
  • Development and management of the Customer Communications plan and materials
  • Development and management of the migration strategy, pilot approach and logistics and rollout schedule with up to 50,000 cards per week

The Results
The following results were achieved:

  • The pilot was successfully completed to plan and within budget
  • Benefits realization monitoring has demonstrated that the business case has been exceeded and customer usage and behaviours in line or higher than assumed